Privacy Policy

Blooms of London Limited registered in England & Wales No. 66994410 (who we refer to as "we", "us" and "our" below). We take the privacy of your personal data very seriously. Please read this privacy notice carefully as it contains important information on how Blooms of London Ltd uses and protects any information that you give us when you use this website. Blooms of London Ltd may change this policy from time to time by updating this page. We want to inform you of all your rights relating to your information.

If you have any questions about this privacy notice or the personal data, we use about you please contact us using the details below:

  • by email to: or
  • by writing to: Data Protection Officer, 11 Manor Gardens, Richmond, TW9 1XX.

If you have any concerns about the way we have handled your personal data, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, by contacting them at

We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

We regularly review this privacy notice and will update it where necessary. This privacy notice was last updated on 20 May 2024.

  1. When will this privacy notice apply?

This privacy notice will apply to the personal data we collect and process when you:

  1. visit (Our Website);
  2. purchase products from Our Website;
  3. make an direct enquiry/communication via e-mail or post
  4. provide details to our retail staff to enable them to assist with a purchase or enquiry;
  5. sign up to receive communication from Blooms of London via Our Website or directly at a tradeshow or any other marketing activities.
  6. speak to a member of the Blooms of London team on the telephone
  7. email our customer service team regarding purchases or make an enquiry relating to Blooms of London;
  8. enter a competition or prize draw or promotions with Blooms of London

This privacy notice also applies when we obtain your personal data from a third party source for marketing purposes.  

  1. What is the lawful basis for using your personal data?

Processing of personal data will be lawful only if one or more of the following lawful bases for processing applies:

  1. processing is necessary for the performance of a contract which you are party to or to take steps at your request prior to entering a contract;
  2. for compliance with a legal obligation to which Bloomsoflondon is subject;
  3. for the purposes of Bloomsoflondon’s legitimate interests or those of a third party (such as advertising agencies), but only if these are not overridden by your interests, rights or freedoms; or
  4. you have given your consent to the processing of your personal data for the processing detailed in this privacy notice.

The table below sets out the personal data we process, why we use your personal data and the lawful basis we will rely on.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose in this privacy notice.

Personal data

What we use your personal data for

Lawful basis

Basic contact details as provided to us by you:

full legal name;

telephone number;

email address; and

postal address*

  • To enable us to process your online or in store purchase
  • To enable your purchased item to be delivered
  • To contact you to resolve any issues regarding your order

For the performance of our contract with you or to take steps at your request before entering into a contract

  • To enable us to contact you via your preferred contact details
  • To keep you updated about out of stock items
  • To keep you updated on new products, services and offers
  • To book in store style appointments
  • To send you a digital receipt
  • To send you a service feedback request form
  • To answer any query, you have raised with us not relating to an order

For our Legitimate interests to enable us to provide a high standard of customer service to you and keep up to data with the latest products and services of Blooms of London.

Transactional and billing information*

To take payment purchases

For the performance of our contract with you or to take steps at your request before entering into a contract

To prevent and detect fraud against you or Blooms of London

For our legitimate interests or those of a third party, to minimise fraud that could be damaging for us and for you

To record and monitor purchases

For our legitimate interests or those of a third party to minimise fraud that could be damaging for us and for you

Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business

To comply with our legal and regulatory obligations

Your feedback on your purchases or shopping experience, including your purchase and personal opinions

To improve our products and services based on customer feedback

For our legitimate interests to improve our products and ensure we deliver the best service to you

IP address using Our Website*

Preventing unauthorised access and modifications to systems

For our legitimate interests or those of a third party, to prevent and detect criminal activity that could be damaging for us and for you

To monitor use on Our Website

For our legitimate interests to analyse or customer spend and behaviour to improve our services

Call recording to customer services*

To improve BloomsofLondon’s customer service

For our legitimate interests to ensure we are constantly providing a high level of customer service and can appropriately respond to customer queries

Your contact history, purchase history and saved items

To analyse customer behaviour and to ensure we send you the most appropriate and relevant information regarding promotional offers

For our legitimate interests making sure that we can keep in touch with our customers and send them relevant information about existing orders and new products

Marketing preferences

Updating and enhancing customer records

For our legitimate interests or those of a third party, making sure that we can keep in touch with our customers about existing orders and new products

To maintain a suppression list ensuring we are not sending marketing information to individuals who have opted out

To comply with our legal and regulatory obligations

To enable you to refer a friend and receive incentives

For our legitimate interest to enable us to increase our database to individuals who would be interested in hearing about Bloomsoflondon

  1. What personal data must you provide to us as part of a statutory/regulatory or contractual requirement?

In certain circumstances you may be obliged to provide us with personal data and if you fail to provide the personal data, when requested, we may not be able to fulfil your purchase order or assist with your enquiry.

  1. Credit card and debit card information

All payment details are sent to and managed securely by our third party payment service provider. Blooms of London will only retain the card type and last four digits as a reference of the purchase.

  1. Promotional communications and direct marketing

When we are permitted to do so we may use your personal data to send you updates (by email, or post) about our products and services, including exclusive offers, promotions new products and products you may have shown an interest in buying.

  1. What are cookies and how are these used?

Cookies are small files of letters and numbers stored on your browser or device that enable the cookie owner to recognise the device when it visits websites or uses online services. Bloomsoflondon’s website may set cookies directly, known as first-party cookies, or may trigger cookies set by other domain names, known as third-party cookies. While we may automatically use some cookies that are strictly necessary to provide the services you request or enable communications, we request your consent for all of our other cookie uses. Where we have your consent to do so, we use cookies to collect statistical information about website visits. We use this information to help us assess the effectiveness of our marketing strategies and to help us to improve our website.

You can see an up to date list of the cookies that we use on our website in the Cookie Declaration and manage your preferences.

  1. Who we share your personal information with?

We will share your personal data with other companies in order for them to fulfil services for us.

We share your personal data with the below companies:

  1. our delivery providers;
  2. our online payment providers;
  3. our customer issue tracking tool provider, this includes our call recordings;
  4. our customer reviews provider
  5. our customer database system providers;
  6. our digital marketing tool providers, such as email service provider;
  7. our website platform provider;
  8. our website app providers, for services such as wish list and reserve in store;
  9. our order fulfilment providers, such as ship-from-store providers;
  10. marketing service providers, for example those used to help us generate online advertisements or send catalogues.
  11. our online accounts service providers
  12. Legal Advisers/ Professional Bodies who provide assistance and support to us

We only allow our service providers to handle your personal data on our behalf if we are satisfied they will take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they only use your personal information to provide the requested service. They are not able to use your personal data for their own purposes unless you have a separate agreement with them directly to provide a service in their own right. These might include payment service providers with whom you have signed up for an account, such as PayPal and Klarna or others.

In certain circumstances we may disclose and exchange information with law enforcement agencies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

  1. How long will your personal data be kept?

We will only keep your personal data for as long as is necessary for the purposes for which it was collected. In order to determine the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of your personal data. We will also consider legal and regulatory requirements, for example where the law says we must keep your personal data for a certain period.

  1. Transferring your personal data out of the UK

To deliver services to you, it is sometimes necessary for us to share your personal information outside the UK.

Whenever we transfer your personal data outside of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  1. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK;
  2. Where we use third parties outside of the UK, we may use specific contracts approved under UK law, these are sometimes known as standard contractual clauses which give personal data the same protection it has in the UK.

If you would like more information about the methods used to transfer your personal data outside of the UK, please contact us at

  1. Keeping your personal data secure

We have appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator where we are legally required to do so.

  1. Your rights relating to your personal data

You have a number of rights in relation to how we use your personal data.  these are as follows:

  1. your right to request access to your personal data – you have the right to know how we are using your personal data, a right to see a copy of the personal data we hold for you and a right to be provided with additional information, for example, about how and why we are using your personal data and who it is being shared with.
  2. You have the right to request that any inaccurate personal data is amended – if you think that any of the personal data that we hold about you is wrong or incomplete then you have the right to tell us and we have to ensure that the personal data we have is reviewed and if necessary, amended to ensure it is correct.
  3. You have the right to ask for your personal data to be deleted – in certain circumstances, you can ask us to delete your personal data where there is no good reason for us to hold or use this anymore, where:
    1. we are using your personal data because you provided us with your consent to use it in this way and you withdraw your consent; or
    2. where you have challenged our use of your personal data and there are no good reasons for us to process your personal data.
  4. This does not apply to all of your personal data, as we may need to still keep your personal data, for example, to comply with laws.
  5. You have the right to request restriction of processing your personal data – this right allows you to ask us to put processing on hold so:
    1. we can establish if the personal data that we have about you is correct;
    2. we can investigate any objection you have made about the use of your personal data; or
    3. if we have no justification for keeping it any longer you may ask us to put the processing on hold but retain the personal data in case you need this, for example, for legal reasons.
  6. You have the right to have your personal data sent to another organisation – in certain circumstances, you have the right to get your personal data from us in a way that is accessible and machine-readable, and you also have the right to ask us to transfer your personal data to another organisation. This only applies to personal data that you have provided to us and which is held electronically. We only have to comply with this right if it is technically feasible to provide this personal data in a commonly used format, for example, a csv file.
  7. You have the right to object to the processing of your personal data – you have the right to tell us about any concerns regarding the processing of your personal data and to ask us to stop using your personal data. This includes objection to marketing.

If you would like to exercise any of those rights please contact us by email to or telephone 0208 0144560